Phoenix Data Corporation is a woman-owned technology firm specializing in enhanced business operations for government and private industry.

The company needed to succinctly articulate its services while providing enough detail for clients and potential partners to understand the complexity of its offerings. Recent federal certifications had exposed the company to significant growth opportunities and an enhanced professional presence became necessary.

Scheitlin identified and streamlined the company’s benefits to business operations and applied brand messaging to the full scope of marketing materials. Specific components include:

• Brand identity: logo, letterhead, envelopes, label
• Marketing materials: services brochure, sales package with detailed industry-focus and services inserts
• Print advertising
• Web site
• Trade show display

The campaign helped contribute to Phoenix Data Corporation’s acquisition of several multi-million-dollar contracts since launch of the new brand.