The Loranda Group is an agricultural real estate services firm. Focused in the Midwest market, Loranda purchases and sells farmland and recreational land, specializing in land auctions to attain the optimal price for every parcel.

www.loranda.com

Relatively unknown in the farm real estate industry, The Loranda Group first needed to develop a professional business presence to avoid the potential perception of farm operator or owner. The firm later required online capabilities for featuring land parcels available and highlighting past sales accomplishments to build credibility.

Enhancing Loranda’s value by focusing on the “potential use” of agricultural land in its sales process, Scheitlin created a brand and message that establish the firm as an expert in the farm real estate industry and highlights services that extend far beyond the sale of the traditional family farm. Online, the company’s interactive web site provides sales opportunities with continuously updated agricultural property listings, industry insights and market trends and analysis.