First Merchants Corporation is a financial services provider in several central Indiana markets with a business center in Ohio.

First Merchants needed to incorporate its updated brand and newly-consolidated business units into a comprehensive web site. The bank required its five service lines and six business units to be separate on the site, yet integrate seamlessly online for ease of use by bank customers.

Through a dual-navigation reorganization of the bank’s services and business units, Scheitlin blended the First Merchants brand with an intuitive web site allowing customers easy access to information. Content administration tools allow First Merchants to maintain all updates internally on an as-needed basis, and provided for easy expansion of the site when the bank acquired Lincoln Bancorp in 2009.