Biggerstaff and Associates is an ENT and facial cosmetic surgeon also offering a full array of aesthetic services.

Biggerstaff and Associates wanted new ways to reach women 35-55 years old to increase its cosmetic surgery client base and raise its profile in the community in a memorable and impactful way.

After recommending a makeover giveaway promotion for Biggerstaff & Associates, Scheitlin developed a comprehensive interactive campaign to generate entries and highlight stages of the makeover during the three-month process. Utilizing online, email, radio, video, direct mail and word of mouth tactics, the promotion drove more than 6,000 visits to the newly-developed makeover web site, increased traffic to the practice through BiggerstaffAssociates.com, and resulted in a substantial number of entry submissions and attendees at the gala makeover reveal. The promotion ultimately resulted in several new cosmetic surgery patients for the practice.