This independent rehab equipment and supplies distributer offers innovative services and business support to meet its clients’ challenges, with a major focus on personal attention. In an industry dominated by several large, national suppliers, Advantage Medical’s level of personal service is unique.

Advantage Medical needed to be perceived as a uniquely innovative business partner for physical therapists, rehab professionals, chiropractors and athletic trainers. Offering much more than its catalog of rehab therapy supplies, the company is quite advanced, offering online ordering and tracking resources in addition to in-clinic supplies kiosks to relieve insurance reimbursement issues for patients’ home therapy needs—services superior to those of its national competitors.

Scheitlin defined and repackaged the Advantage Medical brand. By focusing on the company’s innovative services that enhance therapy clinic business operations, Scheitlin created a friendly, progressive look and message that reflects its partnering approach and sets them apart from the “big box” supplies providers. Brand imaging and messaging were applied throughout all aspects of the organization.