SCHEITLINCOMMUNICATIONS

“You can’t depend on your eyes when your imagination is out of focus.” —Mark Twain

With almost 30 years in the marketing communications/advertising and design business, Barb really knows her Scheit. In 1988 she established Scheitlin Communications (a certified WBE, or Women Business Enterprise)—where she gets to be the big enchilada. It hasn’t gone to her head, though. Barb is still as enthusiastically dedicated to building personal connections with her clients and creatively solving their business challenges as she was when she started in this business, fresh-faced and bright-eyed.
How she defines creativity: “Creativity is anything that helps people look at something in a new and different way. I believe that there is creativity in every part of Scheitlin’s process—from the strategy and planning all the way through to the design and implementation.”
Where she’d rather be right now: Snow skiing in Utah. No, better make that Colorado—their liquor laws aren’t as strict.
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“Although there are more Microsoft Windows users than Macintosh users, we would like to remind you that there are far more cockroaches than people.”—Unknown

His experience in the business: Experienced in bits, bytes, debits, and credits. Have been an employee &/or employer in the industry for more than xxty years—printing, pre-pressing, typesetting, tech supporting, ciphering, drinking.
What are your strengths? Great personality and a cute smile. Am kind to small computers. Work well with others’ money.
What do you most want the perusers of the Scheitlin website to know about you? That I like them and want them to be happy.
What is your favorite hobby? White Castles (when Barb isn’t here).
How do you define creativity? With a dictionary.
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“It’s a fabulous night for a moondance…”—Van Morrison

Having been with the company for nearly every one of its 20+ years, Beth is definitely a fixture here at Scheitlin. As a wise woman of the world, Beth is an NPR junkie who’s hooked on current events. But don’t let that throw you—she’s still stuck in her playful, childhood brain. Which, incidentally, translates extremely well to developing creative marketing and design solutions for our clients. Here at the office...well, she’s still learning how to get along with the Macs.
How she defines creativity: “Creativity is something from nothing; a unique solution; looking at things from a different angle; something everyone can do in their own way—they just don’t always call it creativity.”
What unique thing does she bring to the Scheitlin table? Years of experience, with a dash of playfulness!
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“These are not the droids you’re looking for.”—Ben Kenobi

Chris is Scheitlin’s technology geek. He graduated from Herron School of Art and Design with a BFA in Visual Communications, and has years of experience in the technical side of computing. In his spare time, he reads 1,300 page books on ColdFusion. No, not the nuclear energy stuff—it’s not nearly that interesting.
How he defines creativity: The ability to think in a manner which is new and different. “Creativity makes a leap, then looks to see where it is.”—Mason Cooley
Anything else? There are 10 types of people in this world: those who understand binary, and those who don’t.
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“The brambles and the thorns grew thick and thicker in a ticking thicket of bickering crickets. Farther along and stronger, bonged the gongs of a throng of frogs…” —James Thurber

Kyle is the transient one of the group. As long as there are roads to wander, and pictures to be taken, she’ll be there. She is a current student of the Herron fine arts photography program, and if she could be a student for the rest of her life, she would be. But in the meantime, she contents herself with raising the necessary funds to be a lifetime scholar by working here at Scheitlin, doing all the fun stuff no one else wants to do.

How she defines creativity: “Anyone can look for fashion in a boutique or history in a museum. The creative explorer looks for history in a hardware store and fashion in an airport.” —Robert S. Wieder

One of her (only slightly) guilty pleasures: Coloring in her rather large (and growing) collection of Dover coloring books.